Whether they’re promoting a flick/show, a cause, a campaign, a product/career or just trying to save face, these tend to be the tweeple that provide fodder for the tired theory that Twitter’s an exercise in narcissism. Politicians, talk show hosts, novelists, sports figures, celebrity chefs and garden gurus, moviestars*… with a few noteworthy exceptions** their tweeting is driven more by a desire “to control the message” than to actually share connect.
Never mind the fact that in the age of micro-sharing/blogging or whatever we’re saying Twitter is this week, being authentic matters more than being a spinmeister. So if good spin is your sole motivation, you’re in trouble from the get-go. And, oh lordy, if it’s a staffer writing your tweets and you’re not upfront about it, start praying now that it never gets out. Because you will be mocked and, gasp, unfollowed.
Subcategories: Famous bloggers and minor local celebrities, including preachers, newspaper columnists, metro-area lifestyle show hosts.
Word to the Wise: Remember: everyone is “famous” to their own Twitter flock o’ followers. So if you want us mere mortals to pay attention to your feed (and “your message”) with regularity and respect, consider employing the occasional retweet or response to a direct question. For the time-strapped, you can set aside a specific day or time to correspond with followers in real time. Alyssa Milano (@Alyssa_Milano) did this just last night, as one of my followers (@starbreiz) notified me this morning. Whoa… did you catch that? People will keep talking about your tweets for a day or two if you play right. Do that kind of thing once or twice a month and you can legitimately claim that you “use Twitter”–as opposed to just employing it to send out teeny-tiny press releases. Yay, you!
Got a fave celebrity worth following? Tell us why.
Next in the Five People series: The Real Deal
*No, I’m not naming names of ne’er do-wells. Besides if you use Twitter, then you already know of whom I speak. And if you don’t, then you likely don’t care.
**Example: Lance Armstrong ( @lancearmstrong) blends his personal and professional tweets exceptionally well. I don’t follow him daily, but I do pop in to read his feed regularly.